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Amidst a complex geopolitical landscape, the EU is grappling with its relationship with China, particularly in the electric vehicle sector, where an anti-subsidy investigation has been launched against Chinese automakers. The Huawei corruption scandal has further strained ties, leading to increased scrutiny and calls for bans on its devices in EU institutions. Despite these tensions, China remains a significant trading partner for the EU, with a trade surplus that raises concerns about dependency and influence.
Huawei is set to launch its most affordable electric vehicle brand, “Shangjie,” in partnership with SAIC Motor on April 10th. This new brand will focus on mid-to-large SUVs priced between 150,000 to 200,000 yuan, targeting younger consumers with a strong emphasis on value and advanced technology. The first model is expected to integrate Huawei’s electric vehicle architecture and autonomous driving systems, leveraging SAIC’s existing platforms.
Huawei and SAIC Motor Corporation are set to unveil a new smart car brand named "Shangjie" on April 10. This brand will be part of the Harmony Intelligent Mobility Alliance and aims to target the youth market with a starting price around 170,000 yuan, featuring advanced driving solutions and a revamped model from existing SAIC offerings.
Huawei and SAIC Motor are set to officially launch their joint brand, Shangjie, on April 10, marking the fifth addition to Huawei's HIMA business. The first model, based on SAIC's Roewe ES39, is expected to feature an extended-range electric vehicle powertrain and will be priced around RMB 150,000 ($20,660).
Huawei and SAIC are set to officially launch their joint brand, Shangjie, on April 10, marking the fifth addition to Huawei's HIMA business. The first model, based on SAIC's Roewe ES39, is expected to feature an extended-range electric vehicle powertrain and will be priced around RMB 150,000 ($20,660).
IM Motors has launched the LS6 SUV, rebranded as the IM6, in Thailand, marking its entry into international markets with a starting price of THB 1,399,900 ($41,600). The model is available in two variants, Premium and Performance, featuring battery packs of 75 kWh and 100 kWh, offering ranges of 550 km and 634 km, respectively. Following its initial launch in China, IM Motors plans to expand further into regions like Australia, the UK, and the Middle East with the LS6 and L6 electric sedans as key models.
SAIC Motor is collaborating with Huawei Technologies to launch a new electric vehicle brand named Shangjie, targeting affordability with prices between CNY150,000 and CNY250,000. The first model, codename ES39, will feature Huawei's intelligent driving systems and is set to debut in Q4 this year. This partnership aims to enhance SAIC's competitiveness and fill a gap in Huawei's product lineup for mainstream models under CNY200,000.
Huawei and SAIC are launching a new brand, Shangjie, with its first model priced around RMB 150,000 ($20,700). This model, based on Roewe's ES39, will feature Huawei's smart technologies and target the market segment between RMB 150,000 and RMB 250,000. The vehicle is expected to debut in the fourth quarter of this year.
Huawei's Harmony Intelligent Mobility Alliance has entered the competitive Chinese auto market with a new financing policy for its Luxeed S7, offering no interest for three years or low rates for five years, potentially saving customers up to CNY17,000. This move follows similar initiatives from other automakers like Nio, Tesla, and Xpeng Motors, all of which are engaging in aggressive pricing strategies amid a rapidly evolving landscape that emphasizes technological advancements in smart driving and AI integration. Industry experts predict that the next few years will be critical for market consolidation, with intelligent capabilities becoming essential for success.
Huawei's HIMA will host a tech event on February 20 to promote the Maextro brand, featuring the Maextro S800 sedan, which began pre-sales in November 2024. Priced between RMB 1 million and RMB 1.5 million, the S800 will be available in BEV and EREV variants, with both four- and five-seat options. This model marks Huawei's fourth collaboration with a local automaker, targeting the ultra-luxury market.
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